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Merit

Market Invention or Blue Ocean Strategy

Market Invention or Blue Ocean Strategy, what’s the difference? This article is not about how one approach is better than the other…

4 min readOct 25, 2022

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Market Invention or Blue Ocean Strategy

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Merit

The Marketing and Advertising Industry is Failing Us

By Adam Vasquez, Founder & CEO at Merit.

2 min readOct 7, 2022

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The Marketing and Advertising Industry is Failing Us

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Merit

10 Truths of the COVID-19 CEO

By Denise Kohnke

4 min readOct 7, 2022

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10 Truths of the COVID-19 CEO

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Merit

Cognitively COVID: The CEO Guide to Fear.

“Fear is the mind killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over me…

3 min readOct 7, 2022

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Cognitively COVID: The CEO Guide to Fear.

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Merit

CEO Influenza?

By Denise Kohnke, Chief Strategy Officer at Merit.

2 min readOct 7, 2022

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CEO Influenza?

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Merit

The Process Behind Disruption.

By, Adam Vasquez, Founder & CEO at Merit.

2 min readOct 7, 2022

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The Process Behind Disruption.

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Merit

Creating Demand in a New Market

By, Adam Vasquez, Founder & CEO at Merit.

2 min readOct 7, 2022

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Creating Demand in a New Market

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Merit

Want to lead your market, not follow? This book is for you.

By, Adam Vasquez, Founder & CEO at Merit.

3 min readOct 7, 2022

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Want to lead your market, not follow? This book is for you.

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Merit

Megatrends: A Cultural Movement.

By Adam Vasquez, Founder & CEO at Merit.

3 min readOct 7, 2022

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Megatrends: A Cultural Movement.

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Merit

The Confidence Market.

By Adam Vasquez, Founder & CEO at Merit.

2 min readOct 7, 2022

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The Confidence Market, Merit Marketing, Adam Vasquez

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Merit

Merit

Hello. We are Merit. We are business consultants and futurists who activate brands with creativity and rigor. Market Invention is the philosophy that drives us.

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