By Adam Vasquez, Founder & CEO at Merit. I always wanted to be in the industry. I value creative. I value strategy. I value technology. And when you combine the three, something magical happens. …

By Denise Kohnke, Chief Strategy Officer at Merit. At this point, many of us have been on lockdown for at least eight weeks — and during that time, COVID-19 has left its mark on nearly every sector. In the midst of loosening lockdowns and tightening restrictions, dropping infection rates and…

“Fear is the mind killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me.” - Frank Herbert, Dune (From the training of leader Paul Artreides) What might be the hardest part of being a leader…

By Denise Kohnke, Chief Strategy Officer at Merit. Have you had your shot of resiliency yet? If our CEO survey is any indication, the “can-do” spirit is still alive and well. …

By, Adam Vasquez, Founder & CEO at Merit. Disruption might be the biggest business bandwagon of all time. But ask most people what their idea of disruption is, and they’ll stare at you with a blank look or start rattling off a set of disjointed ideas. First of all, disruption…

By, Adam Vasquez, Founder & CEO at Merit. “A lot of times, people don’t know what they want until you show it to them.” ~ Steve Jobs Creating demand is understood as a general objective when launching new brands, products, and/or services. Demand generation, however, is more of a new…

By, Adam Vasquez, Founder & CEO at Merit. There are a million books out there offering advice on marketing strategies, sales, and advertising. And much of the advice isn’t terrible for what it is. …

By Adam Vasquez, Founder & CEO at Merit. Here’s a situation familiar to anyone in marketing: you’re approached by a new client with a failing brand. They don’t understand why their message — so compelling in their minds — is met with apathy from potential customers. …

By Adam Vasquez, Founder & CEO at Merit. Thanks to COVID-19, we’re all relearning how to do the things we were once experts at. We’re relearning our relationships and how we interact. We’re relearning how to be a customer, teacher, CEO, marketer, sales executive, investor, etc. …